CALL 773-377-8787
Websites Development
Design & UX
SEO & Analytics

+15% Increase in Conversion Rate. Home Improvement Corp Website Redesigned & SEO Improved.

Industry: Home Improvement (Windows & Doors) Tech: MODX, Custom Templates

Overview

A growing home improvement company in the Chicago area needed a modern, high-performing website to showcase its windows and doors services and convert more visitors into qualified leads. TSYFRA was engaged to rebuild the site on MODX, improve the structure for SEO, and optimize pages for speed and conversions.

Problem

Before the redesign, the company faced several challenges:

  • An outdated website layout that did not reflect the quality of service.
  • Slow loading pages, especially on mobile devices.
  • Weak local SEO visibility for key service-related searches.
  • Lead forms that were not optimized for conversions and were difficult to manage.

Solution

Tsyfra delivered a full website rebuild focused on performance, clarity, and lead generation:

  • Structured content around core services (windows, doors, installation, replacement, etc.).
  • Created dedicated landing pages for key service areas and local neighborhoods.
  • Improved internal linking, meta tags, headings, and URL structure for SEO.
  • Optimized images, caching, and server-side rendering for better page speed.
  • Designed clear contact and quote request forms with prominent calls-to-action.
  • Reimplemented the website on MODX with a custom, lightweight template.

Outcomes

After launch, the company gained a website that works as a real sales asset rather than just an online brochure. While exact numbers are confidential, the client reported:

  • +15% increase in form submission conversion rate.
  • +20% increase in qualified website leads within the first 3 months.
  • 40–50% faster page load times on mobile.
  • +18% growth in local keyword visibility in Google Search.
  • 18% lower bounce rate on key service landing pages.

Before & After

Before

  • Outdated design with unclear service structure.
  • Slow pages and poor mobile optimization.
  • Generic contact forms with low engagement.
  • Limited on-page SEO and weak internal linking.

After

  • Fresh, service-focused layout aligned with the brand.
  • Optimized performance with improved load times.
  • Conversion-oriented lead and quote request forms.
  • SEO-friendly structure supporting ongoing local marketing.

Tech Details

  • CMS: MODX
  • Front-end: Custom MODX templates, responsive layout.
  • Performance: Image optimization, caching, minimized assets.
  • SEO: Custom meta fields, clean URLs, structured headings, service-specific landing pages.
  • Forms: Custom lead forms with server-side validation and spam protection.